Armin Hofmann is a swiss graphic designer. He began his career in 1947 as a teacher at the Allegemeine Gewerbeschile Basel School of Art and Crafts at the age of 26. He is well known for his posters, which emphasized economical use of color and fonts. Hofmann's posters have been widely exihibited as works of art in major galleries, such as the New York Museum of Modern Art. In 1965 he wrote the Graphic Design Manual and he played a great role in developing the graphic design style known as the swiss style. Armin Hoffman's dedication to visual resolution represented a larger vision of civilized society and behind the artistic beauty of his designs hid a conviction about social issues and cultural values. His work is described as being primarily based on the fundamentals of graphic form, point, shape, and line and fluently shows a simplicity, abstraction, and complexity simultaneously.
http://www.designishistory.com/1940/armin-hofmann/
http://www.famousgraphicdesigners.org/armin-hofmann
Gerwin Schmidt
Gerwin Schmidt was born in Munich in 1966. Starting in 1990, for two years he studied communication design at Kassel University. After he was done at Kassel, until 1997 he studied visual communication and painting at design university HfG Karlsruhe. He was also a freelance designer there, and also in Cologne and Munich. From 1998 until 2014 he did graphic design for Revolver magazine for cinema. -- Although I couldn't find a lot about him other than time periods that he did different things, I still chose him for his amazing poster designs which stood out from a lot of the others!
http://2015.agi-congress.com/speakers/gerwin-schmidt
Leonardo Sonnoli
Leonardo Sonnoli is an Italian designer and is known as one of the greatest of the contemporary international level. For more than a decade he has been the creative director of the associated Dolcini of Pesaro managing the graphic design aspect. His practice ranges from the design of visual identity for both private and public companies to the communication for cultural events, book design, and even exhibition display. He has also done work with the New York Times and art direction of Electa Art Publishing House in collaboration with Paolo Tassinari. He is also a member of the Alliance Graphique Internationale and even is the president of the Italian Chapter.
http://www.sonnoli.com/?page_id=2
Paula Scher
Paula Scher is an American graphic designer, painter and art teacher and also the first female principal at pentagram which she was apart of since 1991. When she was younger she had no idea what design was. She wanted to be an artist and designed publicity poster for her high school for prom and other events. Scher considers the first thing she fully designed was a children's book she wrote called The Brownstone. She started her career in the 1970s and that was when her approach to typography was very influential. Steer has produced identities and packaging for many clients like The New York Times Magazine, Target, The Daily Show With Jon Stewart and so many more. In 1998 Paula Scher was named to the Art Directors Club Hall of Fame and a year later she received the Chrysler Award for Innovation in Design. Her work is in permanent collections in the Museum of Modern Art and also the Cooper-Hewitt National Design Museum.
http://www.aiga.org/medalist-paulascher/
http://www.fastcodesign.com/3043997/graphic-designer-paula-scher-i-figured-out-every-identity-ive-ever-done-in-a-taxicab
Werner Jeker
Werner Jeker is a Swiss Graphic Designer, Illustrator, and a teacher. Like Leonardo Sonnoli, he is also a member of AGI since 1989. In 1983 he started working and collaborating with industrial designers Antoine Cahen and Claude Frossard working both with industrial and graphic design.
https://fr.wikipedia.org/wiki/Werner_Jeker
