Who Is Wim Crouwel?

Wim Crouwel is a dutch graphic designer that was born in the Netherlands. In 1963, he founded the studio Total Design, which is now called Total Identity. Crouwel would plan out his typography extremely well based on precise grids. He published two typefaces Fodor and Gridmik and later got drafted into the army. After his completion of his service, he became an abstract painter. In 1954, he quit painting to become a freelance designer that was inspired by swiss design. Some of the awards Crouwel won in his lifetime included, Officer of the Most Excellent Order of the British Empire, Honorary Royal Designer for Industry, and Honorary Member of the Deutsche Werkbund.