The reading shows how Abbott Miller, an american graphic designer and writer, thinks and feels about design. It seems in the beginning of the reading Miller is somewhat against logos, even though his book Design and Content includes plenty. Logos to him seems to take away from the narrative that design can provide. He talks about how graphic design has changed immensely through the years but has also leaned more towards on the term "branding" and has become so important in graphic design. It has become, in Miller's eyes, repetitive in a way that it can sometimes take over what the actual design and personality is about. The word "brand" has taken over individual aspects of design, which I would definitely agree with.
The interview in the reading also showed how collaborative Miller is when working on ideas. He would rather be social about design and talk it over then work by himself and being single minded. I feel some graphic designers should try doing this a little more and have Miller's same mindset. In another interview question, Miller was asked which he liked better, exhibitions, book design, or app design. He said he loves exhibitions but not the fact that they only last about a month. He is more into book design for the reason that books aren't just something that is there for a month at a time, but can be around for decades.
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